The facade as a sign

The facade is the “face” of a building,a surface and a medium, which the building uses to communicate with its surroundings. The arrangement of open and closed surfaces, the materials used – all this reveals something about the interior life of a building and how it relates to its surroundings.

However, the metaphor of the “medium” can also be translated directly onto the facade by turning it into a “media facade”. Depending on the sharpness of detail and type of message, as well as the viewing distance, the facade surfaces differ in the size and number of pixels required. One of these pixels may be the size of a light-emitting diode or take up an entire facade or window element, depending on whether graphic animations, lifelike images, video sequences or texts are to be shown.

Priedemann plans all types of media facades and integrates them into the overall design. It is our aim that the media facade is part of the whole, including operation and maintenance, and is not reduced to the level of an appendage or a technical gimmick. For example, we develop concepts in which the energy needed to operate is generated by the facade itself. We take care of the necessary planning and performance data and create a feasible facade design. In the Facade-Lab area we develop transparent media facades together with industrial partners from the glass industry.