Early facade design begins once the strategic objectives and principal requirements of a project are sufficiently understood for possible directions to be developed.
Priedemann translates this basis into options for design, materials and construction, considered alongside technical requirements and project-specific constraints.
The comparison makes differences and trade-offs visible, and a preferred direction is developed further.
The purpose is not to complete the technical detailing, but to establish a traceable design basis for subsequent development.
The criteria, sketches and documentation included depend on the project and agreed appointment.
Early facade design develops possible design, material and construction directions from the project objectives and requirements.
Priedemann considers relevant facade types, principle details, interfaces, and technical and operational requirements.
Options are described clearly and compared against agreed criteria.
This allows architectural intent, technical viability and project-specific implications to be assessed together.
The outcome is a robust design direction that provides a basis for subsequent system development and technical design.